no pictures this time. just a lot of words about a few things that could change the publishing industry in bigger ways than anyone is talking about.
earlier this week, amazon made a huge announcement: sales of kindle ebooks have surpassed hardcover sales. everyone in the world picked this story up, believing it was a Big Deal.
in reality, this is not a big deal. there are so many factors that go into purchases of ebooks & purchases of cloth [hardcover; stay with me here] books that it's completely misleading to claim that the rise of ebook sales has anything to do with physical book sales & their rise or decline. in fact, i haven't heard anything saying that cloth sales are down.
what this news really means is that ebooks are a real medium that we need to take seriously, which is a thing that we have known for a long time already. this is only a big deal if you have been living under a rock with your fingers in your ears, thinking that if you wish hard enough digital media will disappear in a puff of fairy-dust. even then, you probably don't think it's a big deal—you just need to wish harder.
this would be a big deal if other factors were reported: how many transactions of ebooks took place [are individuals purchasing dozens of ebooks at a time?]; what kinds of ebooks sell best [nonfiction? fiction? trashy romance novels?]; whether physical book sales were impacted at all by this [in terms of individual ebooks selling their physical counterparts & also any decline in physical book sales at all].
unfortunately, i think amazon tried to play this small tidbit up [look at all those links!] in order to detract / distract from the real Big Deal happening this week: the wylie agency has partnered with amazon in a deal to publish 20 ebooks of their most powerful authors exclusively through kindle.
the link [just one there] will tell you more about this, but some brief facts: the wylie agency handles a significant amount of the biggest & most prominent & best writers out there. donald barthelme. borges. bolano. philip roth. dave eggers. salman rushdie. saul bellow. mcsweeney's. susan sontag. norman mailer. the names go on. their client list reads like the best book recommendations you've ever received. the agency is powerful & smart & can & will do whatever they want—& they want to make money & be successful. so the first Big Deal part of this is the fact that all this innovation is with the goddamn wylie agency.
the second Big Deal part of this is that this is the first time that a literary agency—a corporation or institution or whatever you want to call it whose sole purpose is to represent authors & their writing & get the most publicity & sales possible—has bypassed a publisher. previously, this was impossible. you could not publish a book without going through a publisher. but now? all you need are connections, an audience, a team of coders, & a way of selling the product. this is probably a Bigger Deal than the first part.
think about it. this means that for ebooks, which are what publishing considers the future of books [careful wording there!], publishers are obsolete. this is a game-changer.
but also think about the parts needed. one of those, the team of coders, is a stand-in for designers. in this specific deal, wylie has set up the "ebook publishing company" odyssey editions, which is really a collaboration between wylie's authors & an ebook production company [the coders in question], enhanced editions.
the role that enhanced editions is playing here is, to me, the Biggest Deal. the fact that they exist, that they are successful, & that they are being asked to partner with wylie is proof that their role is pivotal & necessary to this future model. i may have just said the same thing twice without saying anything, but what i really mean is: it looks like there is now an opportunity for independent design studios to step in & work with authors/agencies to create innovative books.
for designers, this is amazing news. i cannot believe that this is all being downplayed. this is a chance for us to demonstrate our value & role in this whole publishing ebook/print debacle. & of course i want to bring it all back to my thesis, but i can't help but get excited about this.
now let's just wish real hard that these wylie/odyssey ebooks take off.
POSTSCRIPT: i forgot to mention that this wylie+amazon partnership has not all been smiles for everyone. random house, upset that their ebook rights [as they have active contracts with a number of the authors/works now being put out via odyssey] have been usurped in the deal, has announced that it will no longer conduct new english-language business with the wylie agency. at least temporarily.
all i think i need to say about this: omelettes & eggs.
earlier this week, amazon made a huge announcement: sales of kindle ebooks have surpassed hardcover sales. everyone in the world picked this story up, believing it was a Big Deal.
in reality, this is not a big deal. there are so many factors that go into purchases of ebooks & purchases of cloth [hardcover; stay with me here] books that it's completely misleading to claim that the rise of ebook sales has anything to do with physical book sales & their rise or decline. in fact, i haven't heard anything saying that cloth sales are down.
what this news really means is that ebooks are a real medium that we need to take seriously, which is a thing that we have known for a long time already. this is only a big deal if you have been living under a rock with your fingers in your ears, thinking that if you wish hard enough digital media will disappear in a puff of fairy-dust. even then, you probably don't think it's a big deal—you just need to wish harder.
this would be a big deal if other factors were reported: how many transactions of ebooks took place [are individuals purchasing dozens of ebooks at a time?]; what kinds of ebooks sell best [nonfiction? fiction? trashy romance novels?]; whether physical book sales were impacted at all by this [in terms of individual ebooks selling their physical counterparts & also any decline in physical book sales at all].
unfortunately, i think amazon tried to play this small tidbit up [look at all those links!] in order to detract / distract from the real Big Deal happening this week: the wylie agency has partnered with amazon in a deal to publish 20 ebooks of their most powerful authors exclusively through kindle.
the link [just one there] will tell you more about this, but some brief facts: the wylie agency handles a significant amount of the biggest & most prominent & best writers out there. donald barthelme. borges. bolano. philip roth. dave eggers. salman rushdie. saul bellow. mcsweeney's. susan sontag. norman mailer. the names go on. their client list reads like the best book recommendations you've ever received. the agency is powerful & smart & can & will do whatever they want—& they want to make money & be successful. so the first Big Deal part of this is the fact that all this innovation is with the goddamn wylie agency.
the second Big Deal part of this is that this is the first time that a literary agency—a corporation or institution or whatever you want to call it whose sole purpose is to represent authors & their writing & get the most publicity & sales possible—has bypassed a publisher. previously, this was impossible. you could not publish a book without going through a publisher. but now? all you need are connections, an audience, a team of coders, & a way of selling the product. this is probably a Bigger Deal than the first part.
think about it. this means that for ebooks, which are what publishing considers the future of books [careful wording there!], publishers are obsolete. this is a game-changer.
but also think about the parts needed. one of those, the team of coders, is a stand-in for designers. in this specific deal, wylie has set up the "ebook publishing company" odyssey editions, which is really a collaboration between wylie's authors & an ebook production company [the coders in question], enhanced editions.
the role that enhanced editions is playing here is, to me, the Biggest Deal. the fact that they exist, that they are successful, & that they are being asked to partner with wylie is proof that their role is pivotal & necessary to this future model. i may have just said the same thing twice without saying anything, but what i really mean is: it looks like there is now an opportunity for independent design studios to step in & work with authors/agencies to create innovative books.
for designers, this is amazing news. i cannot believe that this is all being downplayed. this is a chance for us to demonstrate our value & role in this whole publishing ebook/print debacle. & of course i want to bring it all back to my thesis, but i can't help but get excited about this.
now let's just wish real hard that these wylie/odyssey ebooks take off.
POSTSCRIPT: i forgot to mention that this wylie+amazon partnership has not all been smiles for everyone. random house, upset that their ebook rights [as they have active contracts with a number of the authors/works now being put out via odyssey] have been usurped in the deal, has announced that it will no longer conduct new english-language business with the wylie agency. at least temporarily.
all i think i need to say about this: omelettes & eggs.